Exercise and Sports Nutrition: Consumer Trends and Product Opportunities – Market Research Report
Jun 7th, 2011 by Aldouspi

Exercise and Sports Nutrition: Consumer Trends and Product Opportunities - Market Research Report

Aarkstore.com announce a new report through its vast collection of market research report :

Exercise and Sports Nutrition: Consumer Trends and Product Opportunities

http://www.aarkstore.com/reports/Exercise-and-Sports-Nutrition-Consumer-Trends-and-Product-Opportunities-122941.html

Introduction

The sports nutrition market is benefitting from a rising global awareness of the importance of exercise, which has fostered distinct consumer segments. This report utilises data from Global Consumer Insight survey to identify the drivers of sports nutrition consumption and the key factors that will impact this market going forward

Features and benefits

* Identify the size and unique characteristics of specific sports nutrition consumer segments and how these segments are set to evolve in the future
* Evaluate the potential impact on consumer demand of marketing and product development through utilizing product, consumer and market insight
* Identify and capitalise on the main consumer trends that the report identifies as driving rising demand for sports nutrition products
* Gain a more relevant and strategic insight into the sports nutrition market from a dedicated focus on sports nutrition products
* Gain a detailed insight into key health and exercise trends from extensive annual global consumer survey

Highlights

28% of consumers overall among the 20 countries that Datamonitor surveys are potential lifestyle users of sports nutrition products. The small proportion of total market spend that lifestyle consumers do account for is primarily directed towards nutritional bars and carbohydrate ready to drinks - these purchases are typically spur of the moment.
Sports energy drinks brands have responded to the different needs of consumers across the spectrum. In addition to their ongoing popularity among the core performance users and regularly active segments, they have permeated the occasionally active and lifestyle users segments – impacting both the health drinks and soft drinks categories.
In addition to generally higher exercise rates, a greater appreciation of health concerns is driving a rising propensity among consumers to purchase food and beverages that can help them towards achieve their health and fitness goals. Functional foods - including those residing within the sports nutrition category - are benefitting from this trend.

Your key questions answered

* How can demand for sports nutrition products be fostered among separate, distinct consumer segments?
* What are the key trends driving consumers' propensity to purchase sports nutrition products?
* Should niche sports nutrition brands actively seek to broaden their appeal among non-core segments?
* How can sports nutrition brands effectively utilise marketing to emphasize product efficacy and maintain authenticity?

Table of Contents :
OVERVIEW
Catalyst
Summary
THE FUTURE DECODED
Introduction: the sports nutrition category is benefitting from a widening appeal among consumers
Sports nutrition products continue to find resonance beyond traditional core users
However, there remain a number of barriers to more widespread appeal for sports nutrition products
Distinct consumer segments are emerging in the sports nutrition market
""Sports nutrition"" definition
Trend: health concerns are rising among consumers
A rising health attentiveness is developing among consumers across the globe and throughout demographics
Rising health attentiveness is inevitably reflected in attitudes towards physical appearance
Consumers that are highly attentive towards physical fitness represent a significant minority
Rising health attentiveness is being driven by rising global obesity
Consumers are also becoming aware of the positive advantages of optimizing physical appearance
Key take-outs and implications: rising health attentiveness is serving to create a large potential pool of consumers that are willing to pro-actively improve their health and fitness
Trend: exercise participation has risen off the back of rising health consciousness
There has been a gradual increase in the amount of exercise being undertaken
Key take-outs and implications: exercise rates are rising, although there remains a clear disconnect between its perceived importance and the attainment of health goals
Trend: consumers sports nutrition buying habits are being driven by rising health attentiveness
Consumers are tailoring their buying habits in response to physical appearance and fitness goals
The appeal of sports nutrition products has been broadening, with unique consumer segments emerging
Sports nutrition manufacturers have also been successful in broadening the use of their products
Key take-outs and implications: the emergence and future evolution of unique consumer segments offers significant potential to the industry

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Article from articlesbase.com

Be My Friend - www.myspace.com Part 1 of 2 Understanding Nutrition Facts Labels Nutrition by Natalie Understanding Nutrition Facts Labels How to read nutrition facts. A Nutrition Facts FAQ. All about Nutrition Facts Labels. Natalie explains; Ingredient list, Serving Size, fat, saturated fat, trans fat, cholesterol, sodium, carbohydrates, fiver, sugars, proteins, vitamins and minerals and daily percents on a nutrition facts label placed on food. Know what you buy at the grocery store. This helps you understand what you eat and make healthy choices for health and weight loss and fitness. Please visit Natalie's website at www.nutritionbynatalie.com Music By Jimmy Gelhaar http youtube.com This video was produced by Psychetruth www.myspace.com www.youtube.com © Copyright 2007 Zoe Sofia. All Rights Reserved. This video may be displayed in public, copied and redistributed for any strictly non-commercial use in its entire unedited form. Alteration or commercial use is strictly prohibited.

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Why You Should do a Detox and 10 Things to Look For in Your Detox Program
May 31st, 2011 by Aldouspi

Why You Should do a Detox and 10 Things to Look For in Your Detox Program

Brought to you by Kaeng Raeng, be healthy. be strong. 

Conducting a detox or cleanse is certainly a frightening notion to several people, as this conjures up images of fainting, drinking spicy lemonade, and starving yourself. While there are several juice fasts out there that guarantee to help you drop pounds (since you're consuming so few calories), putting your body through a detox does not have to be a scary ordeal. First, you have to know the benefits of a detox and what to look for in a safe, healthy program that won't have you fainting or starving.

Why should you detox?

Everyday we consume millions of toxins, chemicals, additives, and preservatives in the air and in our food. Our bodies were never meant to absorb these toxins. During the digestive process, your stomach cannot healthfully separate the clean from the bad portions of the food you're eating. Once in our system, these toxins can hurt our digestive and immune systems and cause such symptoms as:

-bloating, constipation, and flatulence

-poor skin and hair health

-fatigue and loss of energy

-weight gain

-insomnia or poor sleep

-cravings for salt, sugar, and processed foods

-irritability/crankiness

-recurring illness/sickness

How does a detox get rid of these symptoms?

Many of the symptoms of a detox are related and build off of each other. You may feel sluggish and hungry all of the time but not have any of the other symptoms. Typically the way you feel is directly related to what you've been eating. If you've ever lost control of your healthy lifestyle and binged on crappy food, you may have felt awful afterward. This feeling can be attributed to the significant toxin buildup in your system.

Detox programs help to "flush" these toxins out of your system using all natural ingredients and plenty of water. By putting only natural foods into your system, your digestive system has a chance to "reset" and use less energy. This gives your body more energy and stability to help enhance sleep, alertness, functional energy, and provide strength for your immune system, which improves hair, skin, and overall health quality.

The Importance of the Colon

The colon is the most important part of your digestive system. In it, there can be years of toxic buildup inhibiting your body from experiencing its most healthy state. A detox works to push this colonic buildup out of your system by flushing it with plenty of fiber and water, cleansing your body and ridding it of the toxins and chemicals you've consumed over your lifetime.

Once this elimination part of the program is over, many detox participants experience weight loss, water weight loss, and a reduction in cravings for salty and sugary foods. Since you've abstained from these foods through the duration of your detox, your body no longer believes these ingredients to be necessary.

How do I detox?

There are plenty of do-it-yourself detox programs that involve several trips to an all natural foods store (like Whole Foods), but these programs can be incredibly time consuming and expensive. Organic fruits and vegetables may also be unavailable or prohibitively costly in many parts of the country, especially during the winter months. If you want to do a fruit-based detox program, one of the best is a raw vegan diet, whereby you only consume non animal foods that have never been heated above 118 degrees. This basically leaves you with fruits, vegetables, and nuts. Again, this can be expensive and isn't for everyone.

There are, however, several detox programs of all types sold online and in nutrition stores. Some of these programs are better than others, so if you decide to go with a supplement detox program, choose wisely.

What should I look for?

It is a good general rule that if you intend to cleanse, and you want to do it a nutritional, safe, healthy way, make sure your cleanse program has the following qualities:

1. Nutrition. Unless you intend to do a fast, which is completely separate from a nutritional cleanse, you'll want to go with a detox program that values nutrition and contains daily vitamins, protein, fruits and vegetables, and other healthy foods. Many detox programs are simply diet pills that you take in addition to your normal diet (or they're meant to be your ONLY source of nutrition). These are dangerous and do not provide the benefits your body needs to sustain a detox healthfully. Make sure to pick a product that helps you stay full so that you're less likely to cheat and break your detox.

2. All Natural. Unfortunately, the regulations concerning what constitutes "all natural" is incredibly vague. Many companies, especially those with products made outside of the United States, claim that their products are all natural but they may still use trace amounts of artificial ingredients. All natural in its most simple form means any product without artificial colors, flavors, sweeteners or preservatives. If it's got citric acid, it's not all natural. If it's sweetened with Splenda, it's not all natural. Basically if you can't pronounce the ingredients, then it's not all natural. If your grandmother wouldn't recognize an ingredient, then it's not all natural. In general, try to use a detox program that only contains REAL ingredients from the earth, not a lab. If a product contains soy, make sure it is non-genetically modified (non-GMO) and the product uses soybeans instead of a soy isolate.

3. Vegan. This should go without saying, but animal products, whether meat or dairy, in general, are packed with fat, hormones, chemicals, cholesterol, salt, and other things that contradict weight loss and a healthy detox. One of the biggest benefits of a detox is reduction of bloating. Animals products directly cause bloating since they have salt, fats, and lactose that can fill your stomach with gas. The types of products that are NOT vegan include those with whey protein, eggs, honey, milk, or meat. Also, it's important to support companies that use animal free ingredients since it is more sustainable and better for the environment. Several companies, such as Kaeng Raeng, support animal rights organizations by donating a portion of every sale of an animal free product.

4. Gluten Free. Those with Celiac Disease suffer from a gluten allergy, but they aren't the only ones who should avoid gluten. Gluten can raise insulin levels, cause abdominal cramping and water weight gain, and is usually associated with sugary processed simple carbohydrates that contain the very toxins you're trying to get rid of. Make sure to choose a detox program that is gluten free, which means yeast and wheat free.

5. Stimulant Free. Products that promote "weight loss" are often caffeine pills masquerading as detox pills. These stimulants increase your heart rate, can lead to insomnia and loss of concentration, and really contradict the purpose of getting your body back to a natural chemical-free state. Another type of stimulant is a laxative. Laxatives are often used in colon cleanse products to help speed up the elimination portion of the detox. Yes, there are natural laxatives that occur in nature like Senna and other stimulants, mostly in the form of herbal laxative tea. These products, however, can cause severe cramping and can be aggressive and disruptive to your normal daily life. If you want to detox in a safe, easy way, avoid laxatives.

6. Local Ingredients. If a product has a bunch of ingredients you can't pronounce and most of them are from outside of the United States, be aware that those ingredients 1. are not regulated by as many US agencies as those ingredients made within the USA, 2. had to travel a long way to get to you, which makes the product worse for the environment, 3. does not support the efforts of local farmers and suppliers. If you want to support American businesses, stay local. Many nutritional cleanses are made in Japan or China, while others are made in California, New York, or Florida.

7. Taste. There are plenty of detox/cleanse juices and powders out there that use all natural ingredients and unconventional sources of protein like hemp, flax, rice, or nuts. These products can taste like grass or sand. Hey, if that's what you like, then go right ahead! But most of us want to drink something that we can keep down. If you can't stand the taste of a product then you WON'T stick with your detox, so you might as well not try at all. If you want a fruit-based cleanse, make sure to choose one that has actual fruit in the ingredient list, not fruit puree concentrate or fruit flavors.

8. Probiotics. Probiotics literally mean "for life." As defined by the World Health Organization (WHO), a probiotic is a living microorganism that, when administered in adequate amounts, confers a health benefit on its host. Probiotic live cultures are friendly bacteria that help to regulate and speed up digestion through the intestines and colon. Probiotic cultures, specifically L. Acidophillus blend, have been linked to better digestive health and stronger immune systems. Probiotics are typically found in yogurt and other cultured dairy products, but are also available in freeze-dried powder form.

9. Convenience. There are several detox programs that involve blending smoothies with your own fruit and vegetables. These programs are usually fairly expensive and can be incredibly inconvenient. Make sure to read customer reviews regarding how simple the program was to follow and how easy it is to make the various meals/drinks. Kaeng Raeng, for example, comes in freeze dried powder form and can be taken just about anywhere.

10. Price. The truth is, there are good companies and shady companies in this business. The shady ones will typically offer a "free trial" and then bill your credit card ridiculous amounts for subsequent months. Other, more honest businesses, will charge reasonable rates based off of the cost of the product. These businesses care about their reputation and customer service. In general, detox programs that charge more than per day are ripping you off, and those that charge less than per day are offering a low quality product.

When should I do a cleanse or detox?

As soon as you start to feel like crap! Happy detoxers typically conduct a 3 or 6 day cleanse every 1-3 months.

Which one is the best?

Kaeng Raeng brings together the convenience and affordability of a value product with the quality and health benefits of a luxury brand.

Good luck, healthy girl!

Lindsay Reinsmith graduated from Stanford University in 3 years. She is the Founder & CEO of Kaeng Raeng. Visit KaengRaeng.com for more info.

Article from articlesbase.com

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

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